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Over the years, Google has rolled out algorithms with names like Hummingbird, Panda, Penguin, Pigeon, and more.
With such a zoo of changes, it’s easy to see how one could fall behind the times where SEO is concerned.
This makes sense, when you think about it, because, at one point, SEO was a little bit like hacking.
Back in the good ol’ days, so-called “black hat” SEOs used to find creative ways to game the search engine system and manipulate low-quality pages into ranking at the top of Google’s charts.
These changes can turn good SEOs to bad SEOs in the blink of an eye, or the click of a mouse. Today, Google is downright obsessed with creating a digital environment that puts the user first, and rightfully so.
If you’re wondering if you might be a bad SEO, ask yourself this one question: do my SEO habits destroy user experience for my visitors? Google gets more searches right now than it ever has before, and many of them are coming from new and different platforms like mobile phones and tablets.
Make sure that you follow the rules to make sure that you’re not wrongly indexed.
But when you settle into the idea that search engines are meant to find you and your business, getting new prospects comes with ease.
Here is some information on how search engines work so that you can build your business and be seen online (anything that appears as dating advice is entirely accidental): There’s something called a web crawler that browses websites to index them.
Putting this all together in search means making sure that: Understand how search engines work to get better rankings for your website.
Make sure that your website is crawlable, narrow your options, and address any issues that arise so that search engines can find you and your business.
From the outside looking in, it can seem like search engines are a maze of technical weirdness, only to be understood by the top geeks.